Edge has captured the rustic essence of their mens clothing boutique on their new website, Shop-Edge.com.

July 29, 2008, North Vancouver. When designing his store, Edge, owner Todd Weinberg was inspired by “classic elegance.” He used warm tones, distressed woods, and leather to create a comfortable place for ‘fashion forward’ men to shop. The result was a hit; Tony Patella with Paul Frank Industries stated, “The store is amazing! Easily the best men’s store I’ve seen open in the Bay Area in all of my years with Paul Frank.”

Todd wanted to continue increasing his Edge over the competition by taking his store online. He began searching for a business software and strategy company that had experience with online retail for boutiques. After scouring the Internet he found exactly what he wanted, Sentias Software. Sentias had an extensive clientèle ranging from high-end designers to the celebrity swarmed Kitson LA.

Todd trusted Sentias to capture the essence of his brand, his design and his vision. After hours of consultation and idea sharing, Todd was confident that Sentias had captured his vision. Sentias’ design and development teams then worked together to give his website the style and the e-commerce capabilities that he required using their customizable commerce server. The results have been amazing, visit www.shop-edge.com

About Sentias Software Corp.
Sentias is a software development company based in Vancouver, Canada. Sentias develops multi-lingual web-based business software for the apparel and retail industries amongst others. Retail fashion is one of the fastest growing sectors on the Internet. Our expertise in executing successful e-commerce solutions for online retailers can help you take your brand and business to the next level. For more information Sentias, please visit www.sentias.com.

About Edge
Edge is a new boutique shop for men whose goal is to deliver unique celebrity inspired styles from Los Angeles and New York to the East Bay Area, opening first in Danville, CA. Edge seeks to promote individuality through fashion by bringing an always fresh diversity of unique styles to today’s fashion forward male consumer. For more information please visit www.shop-edge.com

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“I am very proud to have Rezgo.com recognized as a Top 30 company by New Ventures BC.” Said Stephen Joyce, CEO of Sentias Software, the company behind Rezgo. “This recognition really validates all of the efforts our team has put into making an innovative product for tour and activity suppliers and their retailers.”

The New Ventures competition consists of four competitive rounds of increasing complexity, with a jury eliminating businesses after each round. In the words of NVBC Board Member Michael Volker, the jury’s job is to “Pick the most likely to be commercially viable with the greatest value”. In round three the Rezgo team will be paired with two mentors that have both technology and investment and venture capital back grounds. These mentors aim to help NVBC competitors strengthen their business pitches for the final round of the competition.

About Rezgo
Rezgo.com helps tour and activity providers sell their experiences. Suppliers are able to sell through their own Web site, sales desks, call-centers, and through a growing number of sales partners. Rezgo.com is used by OTAs, DMOs and tour and activity providers such as whale watching, sight-seeing, bus tours, bike tours, helicopter tours, river rafting, hiking, adventure tours and many others. Rezgo.com is free to use and provides an impressive array of functions. Rezgo Pro, a premium service, is available for suppliers who require more sophisticated booking capabilities. (www.rezgo.com)

About New Ventures BC
The purpose of the New Ventures BC Competition is to attract venture capital to British Columbia, stimulate employment and wealth creation, motivate researchers and developers to commercialize their ideas, build business skills by bringing entrepreneurs together, and create a diverse investment community by increasing the supply of venture proposals. (www.newventuresbc.com)

“It’s tough to find a talented web designer who understands your requirements since the tech business and the fashion industry are so very different.” Said Deborah Wardell, owner of Sweet Dream Tees Inc. “I needed someone who could pull the vision out of my head and onto the screen in the form of a web site. Sentias has made my site speak for me globally. It is a great tool for flaunting our creations and for introducing them [site guests] to Sweet Dream Tees Inc. virgins and the brand will continue to expand, with Sentias as a great partner.”

The Commerce Server is a powerful, e-commerce application that online retailers use to merchandise and sell through the Internet. The Commerce Server can be used for larger companies such as Kitson LA, as well as scaled down for smaller applications such as Sweet Dream Tees Inc. The Commerce Server has been embraced by online boutiques across Canada and the U.S. for its ability to bring their creative vision to life and also drive sales.

About Sweet Dream Tees, Inc.
Sweet Dream Tees satisfies a void in the marketplace for fashion comprised of luxurious quality, a little bit of frivolity and lots of twinkle. Sweet Dream Tees, Inc. fashions are emblazoned with original artwork, tongue-in-cheek slogans and Swarovski Crystal princess, emerald, marquis, teardrop and baguette cuts. The brand, founded by Deborah Wardell , captures excessive style with a regal-meets-rock ‘n’ roll appeal for babies, kids, tweens and teens, women and men, and the home. We want you to sparkle every day. For more information, go to http://www.sweetdreamtees.com

About Sentias Software Corp.
Sentias is a software development company based in North Vancouver, British Columbia, Canada. Sentias develops multi-lingual web-based business software for the travel and tourism, and apparel and retail industries. For more information regarding Sentias, go to http://www.sentias.com.

“We are very excited to be included in such a prestigious event,” said Stephen Joyce, CEO of Sentias Software Corp., the company behind Rezgo.com. “Rezgo.com is shaking up the traditional tour and activity distribution model, and we are receiving a lot of praise for it. I think that our innovative ideas will resonate with the attendees of The Travel Innovation Summit and the tour and activity community at large.”

Rezgo.com is one of only two dozen companies invited to the inaugural Travel Innovation Summit. The live demonstration of Rezgo.com booking software will focus on its key competitive differentiators including open connectivity, social computing framework, and unique marketplace integration. Attendees will vote after each demonstration for the top six winners, who will earn one of the coveted “Five Minutes of Fame” presentations during Center Stage at The PhoCusWright Conference later that week. The voting will consider factors such as concept, presentation, ability to execute, business model, and confidence in the company’s future. The five minute Center Stage presentations place the most innovative products and companies in front of the most influential travel industry executives.

“We have some really amazing features that we are developing right now”, added Mr. Joyce “Being part of the Travel Innovation Summit means we’ll have a high profile global stage upon which to showcase the work the Sentias team has been doing over the last two years”.

About The Travel Innovation Summit
For 15 years, The PhoCusWright Conference has been pushing the envelope on travel innovations. The Travel Innovation Summit at The PhoCusWright Conference is a new PhoCusWright event that showcases the travel industry’s hottest, most innovative Web and mobile-based applications. Innovators from around the world demonstrate sites and solutions that will significantly impact travel planning, purchasing and trending. (www.phocuswright.com)

About Rezgo.com
Rezgo.com helps tour and activity companies better manage and sell their experiences. Suppliers are able to sell through their own Web site, sales desks, call-centers, and through a growing number of sales partners. Rezgo.com is used by tour and activity providers such as whale watching, sight-seeing, bus tours, bike tours, helicopter tours, river rafting, hiking, adventure tours and many others. Rezgo.com is free to use and provides an impressive array of functions. Rezgo Pro, a premium service, is available for suppliers who require more sophisticated booking capabilities. (www.rezgo.com)

The goal of the integrated donation “Is twofold” said Stephen Joyce, CEO of Sentias “We wanted to give easy-to-use and accessible tools to tour companies that can really make a difference to their bottom line and the environment.” He continued with “This integration raises consumers awareness of sustainability when they are booking a tour. Travelers are more likely to acknowledge their environmental foot print, and have the power to do something about it.”

“Addressing the challenge of global climate change will require a sustained effort for many years to come.” Says Brian Mullis, CEO of STI. “Supporting legislation that requires mandatory greenhouse gas reductions is a first best solution, reducing CO2 emissions is a second best solution, and offsetting unavoidable emissions is a third best solution.”

Rezgo is the first online booking solution, for tour and activity providers, to integrate a sustainability donation option into the booking process. Rezgo was developed to enable tour and activity providers to accept bookings through their website, and through a growing number of resellers. Rezgo gives tour operators the ability to accept web reservations in a secure, and user friendly manner. This no-contract, no-commission online reservation system makes the booking process easy for Rezgo’s 600+ tour companies and their customers, and best of all, it is free. To sign up for a free account visit Rezgo.com

Founded in 2002, Sustainable Travel International (STI) is a 501(c)(3) non-profit organization, dedicated to providing education and outreach services that help travelers, travel providers and related organizations support environmental conservation and protect cultural heritage while promoting cross-cultural understanding and economic development. For more information: www.sustainabletravelinternational.org

Starting November 20th, 2007 Kitson will feature new products in the “What’s Hot” section of the Total Fashionista application everyday until Christmas. Total Fashionista members will be able to add their favorite items to their own collection. In addition to maintaining their own collections, members can view their friend’s collections, rate the items, comment on the items, and even send items to their friends or other members.

The popularity of Shopkitson.com, Kitson’s online boutique, means that anyone, regardless of geography can enjoy the fun of collecting Hollywood’s hottest fashions

“Kitson has always been considered a leader in Hollywood Couture,” said Stephen Joyce, President of Sentias Software Corp. “The popularity of Shopkitson.com, Kitson’s online boutique, means that anyone, regardless of geography can enjoy the fun of collecting Hollywood’s hottest fashions,” he added. “We’re thrilled to be bringing fashion and social media together in such an innovative way.”

“We are really excited about this partnership with Sentias,” said Dean Khial, CEO of ShopKitson.com. “ShopKitson.com’s popularity has increased rapidly since it’s launch over four years ago. The partnership with Sentias and launch of the Total Fashionista application mark another step forward for the Kitson brand. We’re really excited about extending couture fashion onto the Facebook ® platform and proving again that Kitson is always a step ahead of the competition.”

In addition, all Facebook ® members who add the Total Fashionista application and at least five items to their collection in their Facebook ® profile before January 15th, 2008 will be entered to win a $1000 ShopKitson.com shopping spree. Facebook ® members can add the Total Fashionista application by going to http://apps.facebook.com/totalfashionista

Facebook ® is a social utility that helps people share information and communicate more efficiently with their friends, family and coworkers.

About Kitson Boutique
Kitson, on hip Robertson Boulevard, in Los Angeles may be only 7 years old but it has already become the favorite stop for many celebrities and the who’s who in Hollywood. Kitson believes that shopping should be fun. Their team of buyers are always on the hunt to find the hottest and newest trends. Don’t try to call them as they are always on the go - traveling constantly between New York , Los Angeles and Europe to stay one step ahead of the competition. To find all the hottest products on the Internet, surf over to http://www.shopkitson.com.

About Sentias Software Corp.
Sentias Software Corp. is a leading web application development company located in North Vancouver, British Columbia. Sentias has developed e-commerce solutions for many leading on-line fashion retailers including the Kitson Boutique. By combining extensive experience in the e-commerce arena, unsurpassed development capabilities, and an undying commitment to their customer’s needs, Sentias is leading the way in developing truly innovative applications for one of the fastest growing on-line verticals. For more information about Sentias, please visit http://www.sentias.com and http://www.totalfashionista.com.

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The Sentias Booking Server is a powerful web-based reservation system which combines inventory management, a sophisticated pricing and availability engine, customer management, and support for multiple product types. A key difference between the Sentias Booking Server and other competing booking engines is the fact that the Sentias Booking Server is a commission free global distribution system (GDS). Tour operators, adventure travel companies, hotel and motel operators, and vacation package providers can subscribe to the Booking Server for a low monthly fee and place a fully co-branded booking engine featuring their products on their website. The company even offers a risk free thirty day trial of the application.

When asked why the Sentias Booking Server is becoming so popular so quickly, Stephen Joyce, President of Sentias Software Corp., had this to say. “A primary difference is that we are not a travel retailer or agency, we don’t sell travel products, and we don’t want to be a middleman in the process and we don’t want to compete with our customers’ brands. We know that every time a middleman gets involved, the cost for the end consumer goes up. Most of the competitive booking engines on the market especially in the leisure and adventure travel sectors are actually commission based booking portals. These booking portals charge a commission of between 1% and 5% for every product that moves through the engine. Even a small commission like 1% can equate to thousands of dollars more when compared to the costs of using the Sentias Booking Server. The industry is changing, tour operators want to sell directly to consumers and through travel agents, and they want to do it in a profitable way. The airlines, hotels, and large tour operators have the resources to partner with the large GDS companies, we want to be the GDS for everyone else. Our goal is to shake up the industry a little, disrupt the status quo, and change how people book online.”

Sentias has also completed initial development of the Tourism Partner Program which allows organizations like Chambers of Commerce, Tourism Associations, operators of travel portal websites and other travel directory websites to refer companies to the Sentias Booking Server and earn a 20% commission on monthly subscriptions, the highest commission of its kind in the industry. The program also gives these organizations the option of setting up a branded portal where they can showcase vendor products based on region and activity.

“In addition to the functionality of the Booking Server itself, we are really excited about being able to partner with local and regional tourism associations.” said Stephen Joyce “The opportunities for generating secondary revenue streams and bringing value add to members is another win-win scenario for any organization whose focus is to increase local or regional tourism activity.”

In addition to the growing popularity of the Sentias Booking Server, the Booking Server website has moved very quickly in the search engines ending up in the top ten on Google.com for many booking engine related queries. In less than eight weeks, the bookings.sentias.com website has moved from obscurity to a top rank site. Sentias attributes this rise in the search engines to a well focused website marketing campaign and an abundance of relevant information on the website. The new marketing website for the Sentias Booking Server can be found at http://www.booking-engine-software.com.

Sentias Software Corp. is a software development company based in North Vancouver, British Columbia, Canada. Sentias develops multi-lingual web-based business software including Content Management, E-commerce solutions, Tour Operator Software Solutions, and Digital Media Solutions. For more information regarding Sentias, please visit http://www.sentias.com.

As of June 1st, tour and activity providers will be able to use Rezgo to manage their inventory, pricing and availability of their products and sell them through the Internet. This powerful solution also contains a distribution system that allows tour operators to sell their products through thousands of travel agents and partner websites around the World. There are no monthly fees and no per booking charges; Rezgo is a free booking system.

“Rezgo will open up the door of online distribution for tour companies of all sizes,” said Stephen Joyce, CEO of Sentias Software, “even small companies will benefit from the time saving management functions, and the increased marketing and distribution capabilities of Rezgo.” Stephen encourages companies to experiment with the system and become more comfortable with online distribution. Mr. Joyce added “We’re not just giving companies a tool to help them sell, we’re changing the way they do business for the better. That is what makes Rezgo truly powerful.”

Tour and activity companies that are looking for a more robust business solution have the option to
upgrade their account to Rezgo Pro. The Pro account supports multiple booking agents, a point of sale and call centre interface, sophisticated reporting as well as many other features. Rezgo Pro is available on a monthly plan.

Rezgo was created to help tour and activity providers sell their experiences. Suppliers are able to sell through their own website, sales desks or POS, in call-centers, and through a growing number of resellers. Rezgo is used by tour and activity providers such as whale watching, sight-seeing, bus tours, bike tours, helicopter tours, river rafting, hiking, adventure tours and many others. Rezgo will celebrate its first birthday on June 1st with with over 570 members and over 3000 unique travel products.

The eBook will be launched at Canada-e-Connect which takes place in Vancouver on November 7-9, and will then make its Asian debut at WIT on November 27-29. The book will also be available to delegates at the Travolution Autumn Conference in London on November 1 and via its website, blog and magazine.

Mathieu Ouellet, who started the T-List” said, “The idea of bringing together all different travel-related blogs was born and nurtured in Canada, but has quickly turned into a global community of travel marketers, many of whom have come together to form a T-List group on social networking phenomenon Facebook.”

Jens Thraenhart, the executive director of marketing strategy & customer relationship management for the Canadian Tourism Commission, who will be chairing Canada-e-Connect and speaking at WIT on “E-Business Strategies For Destinations and Other Marketers in An Age of Transparency”, writes in his Tourism Internet Marketing Blog, “In the world of Web 2.0, Globalization, and Mass Collaboration, as well as cross-national partnerships, we believe we can all make a difference and putting our words into action and lead with an example.”

Singapore is joining the organisers of the event in Vancouver and the Travolution brand in London in calling for the best posts from travel-related blogs globally, so the content may serve as tool for travel and hospitality marketers worldwide to make sense of the ever-changing environment of new media, emerging technologies and consumer trends.

Topics will include e-marketing tips, search engine marketing, online advertising, social media, new and ground-breaking website reviews, and much more.

“We have been inspired by the collective knowledge of the T-List bloggers since its launch earlier this year. We hope this new book will provide a vital reference guide for travel, tourism and hospitality marketers,” said Kevin May, editor of Travolution.

Added Yeoh Siew Hoon, producer of WIT: “This is Web 2.0 in action and we are pleased to bring the weight of the world’s fastest growing market to this project. The T-List will then truly become the A-list of travel-related blogs in this new global, digital age.”

Here’s how you can be part of the world’s first T-list in travel.

Deadline for submissions is September 30, 2007.

1. Complete and fax back the following consent form to +1 604 648 9651 or email it to tlist@rezgo.com. Available at http://tourismtechnology.rezgo .com/2007/09/consent-form-for -publication-in-tips.html.

2. Send us three of your best posts. The editors will select one of these posts to appear in the book, with the goal of providing “Insider” experience and expertise in how online marketing can benefit travel and tourism. The posts should be your own work and should be things like tips, observations, or helpful hints. Please do not send news items or trend oriented posts because these will become outdated very quickly. Concentrate on original thoughts, tips, best practices, etc. Please limit the piece to 300-500 words max. You can either email your nominations, or use the T-List Wiki at http://www.radaron.com/wiki /tiki-index.php.

3. Send us a good quality headshot (if you want it included).

4. Send us a good quality screenshot of your blog or website.

5. Send us a very brief bio of yourself, your location (which will be added to a map of all bloggers) and the description of your blog
6. Send us your full name, address, phone and email so we can send you a copy of the book. Only those contributors who make it into the book will receive a copy, however, we will be making a free e-book available for download that you can distribute.

7. Make sure you add your information to the T-List Community on Facebook, where you can also find links to more information and blogs.

Note: The editorial team reserves the right to reject posts or blogs that are either below quality, have a commercial or self-serving connotation, or are not a fit with the overall concept of the book in delivering value for the travel and tourism industry at large.

“Tips from the T-List” Team:
Stephen Joyce, Publisher

Jens Thraenhart, Editor in Chief

Mathieu Ouellet, Editor, North America

Yeoh Siew Hoon, Editor, Asia Pacific

Kevin May, Editor, Europe, Middle East

“This is a massive step forward for Sentias and our members,” said Sentias President Stephen Joyce. “Flight Centre is recognized as one of the largest travel agencies in the World with over 1500 shops in nine countries and over 8000 consultants and support staff. We are extremely honored that Flight Centre is partnering with us on this project. We feel strongly that this is a win-win situation. Flight Centre will have access to a growing list of destination and activity products worldwide, the members of the Booking Server receive immense exposure through the Flight Centre network while saving tremendously on other costly distribution methods, and Sentias benefits because we are recognized as a leader in the industry.”

Companies that sell destination and activity products can load their company and product data in the Booking Server and then sell their products through the Booking Server network. Companies pay a low monthly fee to maintain their product information in the network. Tour Operators can manage their product inventory, pricing and availability, receive on-line bookings, manage their customer information, and run reports, all through an intuitive web interface. In order to participate in the Flight Centre program, tour operators must agree to some specific terms and conditions which are outlined during the registration process.

Flight Centre was particularly impressed with the fact that Sentias, unlike most booking engine companies, does not charge its members a commission to distribute products through the network. Mr. Joyce had this to say: “One of our core product philosophies is to remove the middleman. We don’t charge a commission because we believe that at the end of the day, it is Flight Centre, who will be selling the travel products and so it is Flight Centre who should be getting the commission from the tour operator. We don’t believe that the mainstream distribution model of charging layer upon layer of commissions is fair to retailers or suppliers. Our goal is to even the playing field for small operators and make it easier for them to get their unique and diverse products out to the traveling public.”

The Flight Centre program will be rolled out to approximately 130 North American stores in second quarter of 2007 with an anticipated roll out to the remaining network by Summer of 2007. Expectations are for at least 1000 tour operators in the network for the North American roll out and approximately 4000 tour operators by the Summer.

Companies and individuals who are interested in participating in the Flight Centre program can sign-up for the Sentias Booking Server by visiting http://www.sentias-booking-server.com or by contacting Sentias at +1 (604) 983-0083.

Flight Centre North America is headquartered in Vancouver, Canada with support from corporate regional offices in Los Angeles and Toronto. Currently, Flight Centre has over 130 shops and businesses with over 800 staff across North America with locations in Vancouver, Victoria, Edmonton, Calgary, Toronto, Ottawa, Halifax, Los Angeles and Chicago. With their global negotiating strength and buying power Flight Centre is able to offer their customers the best prices on airfares and a range of travel services. They have the most competitive rates on travel insurance, rail, car rental, hotel and holiday packages. They are North America’s one stop shop for all your travel needs. Flight Centre combines the best available industry prices with quality products and professional, friendly service. It is their commitment to provide the best experience and great value for your dollar.

Sentias Software Corp. is a software development company based in North Vancouver, British Columbia, Canada. Sentias develops the Booking Server, a sophisticated hosted tour product management and distribution system. For more information about the Sentias Booking Server, please visit http://www.sentias-booking-server.com.

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